Introducing the Loewe Foundation

A fragment of Spanish history landed in Miami Design District. 

Inaugurated last week during Miami Art Basel 2015, the Loewe Foundation pays homage to the brand’s heritage while exploring new architectural possibilities. Creative director Jonathan Anderson, together with Loewe‘s architecture division, brought to Florida an authentic 18th-century horreo, found in a small town near the border between Galicia and Portugal. The structure was very popular in the Iberian Peninsula during the Middle Ages to store and dry the harvest from the region’s fields, preventing humidity and mold with its solid and elevated stilts. The clash between the rough stone barn and the futuristic glam of Miami’s Design District perfectly expresses the brand’s ethos, which combines together functionality and craftsmanship with a kind of experimental elegance. The luminous open plan interior featuring a tall glass ceiling give to the space a certain zen vibe, emphasized by the fine pottery by Austrian-born British ceramist Lucie Rie dotted across the granary and Anthea Hamilton‘s British Grasses Kimono displayed on a scenographic black marble backdrop. Paul Nash‘s evocative black and white photographs together with Rose Wiley’s giant canvases add to the space’s peaceful atmosphere, in which a minimalist selection of clothing and accessories blend seamlessly with the art. 

  • Introducing the Loewe Foundation

    Article by
    Cecilia Musmeci

    Published

    Photography

    Cecilia Musmeci 

    References

    LOEWE

    Information

    LOEWE Foundation
    110 NE 39th Street
    Miami, Florida 33137

    Special Thanks

    Loewe Foundation