When we put on certain clothes we somehow take on a role that affects our regular way of approaching and interacting with the world.
London-based Toogood studio turned museum visitors in temporary explorers through The Cloakroom, a special installation realized for the V&A in occasion of the London Design Festival. Born as a collaboration between the Faye Toogood, renowned for her interior and furniture design, and her sister Erica, who is a trained pattern cutter, The Cloakroom project invited design amateurs and curious tourists to a journey of discovery across V&A‘s collections, simply by wearing one of the 150 oversize coats that the creative duo made for the Museum. Far from being a simple uniform, every coat had a different character face painted on the back, as according to Toogood‘s design philosophy, clothes are made for expressing the wearers’ unique personality. Inside the coats there was a map that traced a route around the V&A, which was chosen by Faye to highlight her favourite spots around the building. There she placed 10 sculptures representing different variations of the coat that interpreted and deconstructed specific items from the Museum’s collections. Each sculpture has been made of unexpected primal materials, ranging from marble to wood and metal, crafted by expert British manufacturers under Faye‘s artistic direction. The installation linked Faye‘s sculptural furniture background with Erica‘s pattern cutting and fashion background, while celebrating the world’s of artisans.