In occasion of Art Dubai 2018 we organized and curated the launch of Saudi womenswear brand Madi Design at the newly opened BVLGARI Resort in Jumeira Bay Island, Dubai. With the theme of “weareable art”, the event gathered together around a tea party influent parsonalties in the art, design and fashion field. Launched in Riyadh in 2015 by Princess Madawi bint Saad, Madi reinterprets traditional Saudi womenswear in a contemporary taste and aims to give to Saudi heritage a cosmopolitan appeal, spreading a universal message of elegance, freedom and appreciation for art and craft.